Nike shares slip after sneaker fail

Credit: Reuters Studio
Published on February 21, 2019 - Duration: 00:59s

Nike shares slip after sneaker fail

Nike shares fell one day after a sneaker worn by emerging basketball star Zion Williamson split in half 33 seconds into a hotly anticipated game.

Fred Katayama reports.

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Nike shares slip after sneaker fail

Nike shares fell a day after a sneaker worn by emerging basketball star, Zion Williamson, split in half.

According to ESPN, Williamson was wearing the Nike PG 2.5 basketball shoe.

It fell apart 33 seconds into a hotly anticipated game between Duke University and North Carolina.

In a statement reported by CNBC, Nike said it was "working to identify the issue".

DailyNational's sports editor Mike Bako: (SOUNDBITE) (English) DAILY NATIONAL.COM SPORTS MANAGING EDITOR MIKE BAKO, SAYING: "I think, in the short term, this is going to be a bad PR hit for Nike, but Nike will recover from this, Zion Williamson will recover from this, Duke will recover from this.

This is a little blip on a bigger scale for Zion and for Nike." Twitter blew up with criticism of the world's biggest sports brand.

This is not the first time Nike faces backlash over the craftsmanship of its sportswear.

In 2017, its NBA jerseys ripped apart during games on the backs of stars such as LeBron James, Kevin Love, and Ben Simmons.

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