Sneaker malfunction puts Nike in the spotlight

Credit: Reuters Studio
Published on February 21, 2019 - Duration: 01:04s

Sneaker malfunction puts Nike in the spotlight

Nike is in damage-control mode on Thursday after emerging basketball star Zion Williamson was injured when his Nike sneaker split during a game.

Chirs Dignam has more.

Advertisement

Sneaker malfunction puts Nike in the spotlight

Nike is in full damage-control mode Thursday, after this sneaker - belonging to college basketball sensation Zion Williamson - split open just 36 seconds into a highly anticipated matchup between Duke and North Carolina.

Making matters worse, Williamson – who's expected to be the No.

1 pick in this year's NBA Draft – left Wednesday night’s game with a right knee injury.

In a statement, Nike said it's investigating what happened, adding: “We are obviously concerned and want to wish Zion a speedy recovery.” The shoe malfunction sent Twitter into a frenzy, with many users noting the extreme visibility of the incident, as the game was one of the of the most watched of the college basketball season.

Even former President Barack Obama attended the high-profile event, and video of him sitting courtside appeared to show him saying: “His shoe broke.” Later on Twitter, he also wished a speedy recovery to Williamson, whose team went on to lose the game.

Shares of Nike fell more than 1 percent in early Thursday trading.

You are here

You might like