Is Toys “R” Us Back?

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Published on February 12, 2019 - Duration: 00:46s

Is Toys “R” Us Back?

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Multiple former Toys "R" Us executives are working for a new company called Tru Kids that's planning a comeback for the toy retailer, according to CNBC.

Following Toys "R" Us' bankruptcy in 2018, some of its lenders took control of its brand names and other intellectual property, and Tru Kids now manages those brands.

Business Insider Intelligence Tru Kids' plans for Toys "R" Us are still developing, and could see it open stand-alone stores, pop-up locations, or partnerships where Toys "R" Us' private labels and branding appear at other retailers, similar to what Toys "R" Us' lenders did at Kroger this past holiday season.


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