People are Ditching Cable Faster Than Previously Thought

Wochit Headline News - September 16, 2017

People are abandoning cable TV faster than previously thought, and that's having a negative effect on TV ad spending.

According to eMarketer's latest figures, TV ad spending in 2017 will total $71.65 billion, an increase but down from the $72.72 billion predicted earlier.

People are also spending less time in front of the TV, with the average time among US adults dropping to three hours, 58 minutes a day this year, the first time it has dropped below four hours..


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