Nike’s ‘Just Do It’ Campaign With Colin Kaepernick Is Paying Off — Literally

September 13, 2018
Nike’s bet on Colin Kaepernick appears to be paying off for the brand, as the former NFL quarterback has generated an estimated $7.6 million in earned media, according to an analysis from ad-tracking firm Kantar Media.

Earned media is the term that marketers use to define the amount of publicity gained through promotional...
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