AT&T's chief brand officer shares why it brought back an old brand mascot, where it's advertising now that live sports are canceled, and why it's not blacklisting coronavirus news
Published
· Business Insider has launched a regular series where we talk to chief marketing officers about how they are confronting challenges from data-driven marketing to in-housing.
· AT&T has long been a prominent sports advertiser, but with the coronavirus canceling live sports, the carrier had to rethink its advertising...