Walmart Grocery is expanding its $98 per year ‘Delivery Unlimited’ subscription across the U.S.

Credit: TechCrunch- Published 5 days ago
Walmart is expanding its brand-new “Delivery Unlimited” grocery delivery membership program to more stores across the U.S., with plans to reach over 50% of the country by year-end. The new program allows regular grocery delivery customers to pay either an annual fee of $98 or $12.95 on a monthly basis instead of paying the...

Credit: The Street
Published 5 days ago -  01:10
Walmart Wants to Eat Into Grocery Market Share With Subscription Offering
Walmart customers can feast now with the retail giant's "delivery unlimited" subscription offering. But this reflects heightened competition in the grocery business, and grocers seem to be sacrifice margins to capture share of shoppers that are changing the way the buy groceries. Walmart's plan is for $98 a year, and customers will have unlimited access to grocery items. It will be available in 1,400 stores, but management plans to extend the offering to 50% of U.S. by the end of 2019. The company also noted this will be infused with Walmart's online strategy, which includes mobile ordering for both pick-up and delivery. Grocery businesses are racing to provide the fastest, most efficient service for shoppers, with these services often coming in the form of online offerings. Target's Shipt offers a subscription of $99 a year, which allows customers to order grocery items for delivery on the day of ordering. Amazon Prime is $119 a year, but with perks and discounts at Whole Foods. The move to a steady revenue stream -- a subscription -- while servicing customers with as much food as they'd like is not exactly aimed at fattening profit margins, but rather taking market share, a trade-off companies are usually willing to make in the face of heightened competition. Meanwhile, Kroger reported earnings Thursday morning. The stock moved up initially, before falling 0.82% to $25.36, as news of Walmart's plan broke. Kroger has failed to compete effectively with the rest of the grocery business. While shares of Walmart and Costco have risen in the past five years, Kroger shares have fallen 1.3% in that span. Amazon is a holding in Jim Cramer's Action Alerts PLUS member club. Want to be alerted before Jim Cramer buys or sells AAPL? Learn more now. Disrupting the World of Fantasy Sports Jim picks stocks on Wall Street, now he's picking NFL players for fantasy football! TheStreet and Sports Illustrated Fantasy are teaming up to unveil our new Bull Market Fantasy channel. Bookmark and watch some of our latest videos with Jim Cramer, Sports Illustrated and our Maven Network. Jim Cramer Reveals the Trait Great Investors and Fantasy Football Players Share AAP Members Call Preview: Sneak Peek: Inside Jim Cramer's September Members-Only Action Alerts PLUS Call Catch Up: Today's Top News Videos Below

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Recent related news from verified sources

Walmart's unlimited grocery delivery program will reach 1,400 stores by this fall. and will reach more than half the U.S. by the end of the year.
5 days ago •

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