We went inside Tecovas, the 'Warby Parker of cowboy boots', to see how its $300 boots are taking the multibillion-dollar boot industry by its horns

Credit: Business Insider- Published on June 18, 2019
· There's a reason cowboy boot retailer Tecovas has been dubbed the "Warby Parker of cowboy boots."
· The Western wear company started out selling high-quality cowboy boots online directly to consumers, earning itself comparisons to other direct brands like Warby Parker, Glossier, and Everlane.
· And like those brands,...

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