New York-based businesswoman Ruth Harrigan usually sells her honey and beeswax products in souvenir shops. But with Covid-19 pausing tourism, she’s been almost entirely dependent on Facebook ads to drive online sales. On Nov. 11, this new financial lifeline was abruptly cut when the social media company blocked her HoneyGramz ad account for violating its policies. She couldn’t imagine what about her tiny honey-filled gifts would have triggered the problem. Friends told Harrigan to just wait a couple of days and the problem might resolve itself. She waited, until she lost an estimated $5,000 in revenue. “I was getting a little anxious thinking, ‘Oh my God, Black Friday is around the corner,...
Full ArticleFacebook’s AI mistakenly bans ads for struggling businesses
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