Star Wars has barely never been out of the news – and while it may have gone through a fairly controversial period where the prequels were hardly well-received by all, news of new movies and new twists on the classic trilogy have kept fans and movie buffs talking about the franchise across the years. Disney’s acquisition of the brand and the announcement that they would be bringing new films to the cinema in the years to come meant that fans would be able to see new adventures on behalf of the Skywalkers and their legacy – and with a huge return to form in 2015’s The Force Awakens and 2016’s Rogue One, Star Wars has never been more popular – and fans are baying to see the latest instalment, The Last Jedi, which is due to be released this holiday season.
However, certain restrictions put in place by Disney ▶ with regard to screening of the movie in the US means that some smaller screens and establishments may miss out on the movie altogether. It’s thought that Disney are placing such restrictions because of sheer demand to see the movie – and they have therefore requested that they take up to 65% of all ticket sales and that The Last Jedi has at least a five-week stay in the largest screen a cinema has to offer. Otherwise, the movie may not be shown in an establishment at all.
It’s big news for smaller cinemas and theaters who may have been looking forward to the big rush for tickets to the latest space-age adventure this December, particularly as a one percent increase on demands and an additional week in terms of major screen showings has been added on since last year. Disney, too, have advised that theaters may be subject to a further 5% penalty should they not adhere to their stipulations. It’s therefore likely that big chains across the US will continue to show the movie without much of an issue – but it may mean that smaller, more independent establishments will struggle to host the picture, if at all.
The holiday season is set to be packed with huge movies – and Star Wars is, of course, at the forefront – meaning that unless they are able to cope with Disney’s demands, they may have to think again about hosting the movie altogether.