Gap shares surge more than 30% after striking new celebrity apparel deal

Gap shares surge more than 30% after striking new celebrity apparel deal

bizjournals

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Gap shares soared as much as 38% Friday morning after striking a multi-year agreement with Kanye West to create a clothing line for for the rap and fashion icon's Yeezy brand. The apparel line will include hoodies, T-shirts and joggers and is slated to hit Gap retail locations and appear online in 2021, the company disclosed. The move is a rare spot of good news for Gap in 2020 as pandemic closures have led the retailer to stop paying rent at all locations and adopt a risky inventory strategy to…

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