Apple to Stop Revealing Sales of Its Units

Credit: One News Page Staff- Published 2 weeks ago
by 👩‍💻 Alice Monroe

Apple is a brand which continues to perform very well indeed on the stock exchange – and they have long since been hailed as major innovators in the smartphone and tablet game. Certainly, the iPhone and iPad ranges are pervasive – we all likely know more than a few people who own at least one of the devices – however, there has been split concern over just how innovative the brand has been in recent years. The firm’s latest phones, their XS and XR models, seem to have underwhelmed some tech experts, while ongoing concerns over the genuine power of the devices’ batteries continue to dog the range.

According to The Financial Times, Apple’s stock performance may no longer be as golden as it once was. It’s been confirmed that Apple will no longer be revealing sales figures with regard to its various products to either investors or analysts, which, according to the source, has also seen the brand’s stock slide by up to 7%. However, this latest news that the firm will no longer disclose sales figures for iPads, iPhones and Macs will not sit well with many insiders, who have used such figures previously to weigh up investment decisions.

Instead, it’s been stated that Apple will publicly report on overall revenues and sales costs for device categories on a quarterly basis. This will mean that shipping figures for those items shipped by Apple, rounded down to the nearest thousand, will no longer be disclosed. The news seems to have caused a stir in terms of how well the brand may be currently performing, according to some analysts and insiders – BTIG Research’s Walt Piecyk among them.

“It’s obviously going to create questions about whether Apple can ever return to the number of units it sold in 2015 – units haven’t been relevant for three years,” Piecyk advises. “The stock seems to have done well when they reported those numbers.” He may be right – as various sources suggest that iPhone sales have dropped more than ever before.


Apple Slides Below $200

From now on, however, it may become harder for analysts to make such claims – as Apple clearly appears to have moved to ensure that a number of their figures stay shrouded in mystery. Will the XS and XR range prove everyone wrong? Or will it be a case of returning to the drawing board yet again for 2019’s releases?

Advertisement

Recent related videos from verified sources

Apple warns on holiday sales, sending value below $1 trillion 01:33
Credit: Reuters Studio - Published 3 weeks ago 


Apple Expects Holiday Sales To Fall Short Of Analyst Expectations 00:18
Credit: CBS 3 Philly - Published 3 weeks ago 


Apple Stops Announcing iPhone Sales Numbers 00:41
Credit: Wochit Business - Published 3 weeks ago 


Apple Drops Interesting New Rule 00:48
Credit: Wochit - Published 3 weeks ago 


Apple Heading Into The Holiday Season 00:45
Credit: Wochit Business - Published 3 weeks ago 


Recent related news from verified sources

Apple Inc (NASDAQ:AAPL) saw more than US$40bn wiped off its market value on Monday after profit warnings from three supplies raised concerns about weak iPhone...
1 week ago • Proactive Investors

Apple Music is one of the most popular streaming music services among people, especially music enthusiasts. With a music catalog of more than 45 million songs,...
1 week ago • WorldNews

Tech giant Apple Inc (NASDAQ:AAPL) has hired independent Oscar-winning studio A24 to produce movies, which would ratchet up its ability to create its own...
6 days ago • Proactive Investors

You might like