Is This Bye-Bye for iTunes?

Credit: One News Page Staff- Published on April 13, 2018
by 👨‍💻 Graham Pierrepoint

Apple’s iTunes store inarguably helped to change the face of home entertainment without question. While physical music sales were already dwindling thanks to the emergence of services such as Napster in the early 00s – which allowed listeners to purchase MP3s and WMAs on a legal basis, at a time when file sharing was at an all-time high – part of Apple’s approach to marketing their iPod and iPhone ranges came hand in hand with the iTunes store. This was an interface which revolutionized how we paid for music, movies, TV shows and even books – and for a very long time, it was amazingly convenient. Now, however, with the continued rise of subscription streaming and eat-all-you-want music and video from the likes of Spotify and Netflix, industry insiders are suggesting that iTunes’ days could be numbered as soon as next year.

Apple is no stranger to streaming, having launched Apple Music to rival the market dominance of Spotify in recent years – however, if insider sources are to be believed (via a leaked email thought to have been picked up by Metro) – there is suggestion that iTunes will no longer be accepting LPs for submission beyond March 2018. If the email is to be believed, this clearly signals a shift towards the model that is dominating the home entertainment market – subscription streaming. It’s not the first time that talk of bringing physical download purchases to a close has emerged via Apple, however – though the horse’s mouth has made steps to claim that there are no immediate plans to retire iTunes at all.

Apple Music currently oversees a subscription base of over 40 million people who are paying for streaming, meaning that it may well be the case that the brand chooses to shift focus over from the storefront system over to the ad hoc streaming solution which has become the solid norm. It’s bizarre how quickly ad hoc streaming has overtaken physical purchasing – while there will always be people who love to collect home media, it seems that the vast majority of people who are listening to music and watching movies on the go may be keen to stick with subscription services for the foreseeable future.

Watch: Apple Music Reaches New Milestone

iTunes isn’t dead yet – the news that Apple may be retiring its landmark service is conjecture at this point – but with news that the software may be biting the dust this time next year, it may be time to start making the most of the interface while it lasts.


You are here

Recent related videos from verified sources

Over 5 Million Sign Petition To Cancel Brexit 00:32
Credit: Wochit - Published 1 hour ago 

Jordan Peele’s ‘Us’ Had $70 Million Opening Weekend 00:37
Credit: Wochit Entertainment - Published -1041 seconds ago 

First Trailer For ‘Dora The Explorer’ Movie Is Beyond (The) Wild 00:32
Credit: Wochit - Published 1 hour ago 

FIRST Robotics Competition At Northwest High School 01:27
Credit: Rumble - Published 1 hour ago 

'Riverdale' Wins Kids' Choice Award 00:46
Credit: Rumble - Published 2 hours ago 

Joy Reid Conspiracy TV 04:36
Credit: Rumble - Published 2 hours ago 

How Your Invisible Exposome Cloud Could Be Messing With Your Health 06:34
Credit: Rumble - Published 2 hours ago 

NYC Readies To Celebrate Stonewall At 50, Gay Pride Movement 03:55
Credit: CBS 2 New York - Published 2 hours ago 

Milo the Chihuahua's priceless reaction after meeting baby sister 01:24
Credit: Rumble Studio - Published 3 hours ago 

Recent related news from verified sources

'I'm just saying this for real, please don't put this against me. I'm just saying this for real,' the 'Real Housewives of Atlanta' star says in a YouTube video.
2 days ago • AceShowbiz

There is no political message behind this Bridgend griffiti, just international street artist Ame72's tribute to an 11-year-old girl who has packed so much into...
1 week ago • Wales Online

You might like