Strava is a social fitness network, that is primarily used to track cycling and running exercises, using GPS, data although alternative types are available. Strava is a free service with no advertising in its mobile application, but offered monthly subscription plan Strava Premium before discontinuing the program and replacing it with Strava Summit. Strava Metro, a program marketed towards city planner uses cycling data from Strava users in supported cities and regions allows Strava to remain ad-free for all users.

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