Alfred E. Neuman

The mascot for Mad magazine

Alfred E. Neuman (Under CC License)

Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's face had drifted through U.S. iconography for decades, and appeared in the early 1930s on a presidential campaign postcard with the caption, "Sure I'm for Roosevelt". Mad editor Harvey Kurtzman claimed the image in 1954, and it was named "Alfred E. Neuman" by the magazine's second editor, Al Feldstein, in 1956.

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