March Madness Ratings At 24-Year High
Wochit Headline News - Tuesday, 21 March 2017
March Madness has officially arrived. The NCAA basketball tournament is scoring high ratings for the four participating networks, and viewership is up by 10 percent for an average of 9.33 million viewers. That's up 34 percent from the comparable 2016 games. On the digital platform March Madness Live, an all-time record of 69.1 million streams have been generated through the first Sunday of March Madness.