Where's the line? Theme parks aiming to eliminate them
Wochit Headline News - Monday, 20 March 2017
At Universal Orlando Resort's new "Race Through New York Starring Jimmy Fallon" ride, waiting in line has been replaced by lounging on couches and listening to a racy barber shop quartet sing until it's time to enter the ride. Universal is leading the theme-park charge into "virtual lines" that give visitors options for exploring a park or watching live entertainment instead of the tedium of looking at someone's back as you inch forward step by step to the thrill ride. Jason Surrell, a Universal creative director said, "It's kind of a bit of a science experiment for all of us." Virtual lines are the latest evolution in theme parks' efforts to shorten or eliminate waits for rides, or if waits are necessary evils, to improve the experience of biding one's time.