Lexus Sport Yacht concept

AutoMoto TV - Friday, 13 January 2017  (3 days ago)
A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan. As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle. This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.

Recent related news

Advertisement
- Ahoy, Lexus! The Japanese luxury automaker sets a course for adventure—or at least brand expansion—with the Lexus Sport Yacht concept. The first ever...
4 days ago • Car and Driver
- It’s possible that Lexus will never be able to make as big a splash as it did when the first LS400 made its debut at the 1989 Detroit auto show. Sure, the...
1 week ago • Car and Driver

You might like