Visa to Roll Out Cashless Experience at the FIFA Confederations Cup 2017

June 14, 2017
*Business Wire India*Visa (NYSE:V), the Official Payment Service Partner of FIFA, announced that football fans attending the FIFA Confederations Cup 2017 will have a front row seat to enhanced payment experiences at official FIFA stadiums. Visa is implementing 1,600 point-of-sale terminals and deploying 120 mobile concessionaires throughout the stadium concourses, enabling a cash-free experience from kick-off to the final match. These enhancements ensure official FIFA stadiums are equipped with the latest in payment innovation, giving fans safe and secure ways to pay – whether it is a click, dip, tap or swipe.   Understanding football fans want to focus on the quality of play on the pitch, Visa is offering multiple ways to pay that will save fans even more time and give them the opportunity to get back to their seats to catch that dreaded missed goal, corner kick or red card:  

· Visa commemorative prepaid cards, which can be reloaded at contactless Alfa-Bank ATMs throughout the stadiums
· Visa contactless credit or debit cards
· Mobile payments with Visa at NFC-enabled terminalsAs a global leader in payment innovation, Visa is also collaborating with Russia-based Alfa-Bank, the Official European Bank of the FIFA Confederations Cup 2017, to introduce a Visa NFC-enabled Alfa-Bank payment band, which is available for 1,000 Russian Ruble (approximately $18 USD) at Visa customer service booths throughout stadiums and reloadable using fan’s personal credit or debit cards. Select Visa and Alfa-Bank guests will also be able to use a payment ring for the first time at a FIFA event. The payment ring, attached to a prepaid card, features an embedded NFC-enabled antenna, enabling fans to tap to pay throughout Russia, anywhere contactless payments are accepted.   “As the Official Payment Service Partner of the FIFA Confederations Cup 2017, we are thrilled to bring fans some of the most innovative payment experiences from around the world, enabling them to go cashless at the tournament,” said Ekaterina Petelina, country manager, Visa Russia. “We understand that fans are there for the action on the field and that they value a simple payment experience that gets them back to their seats quickly so they can focus on the match.”   As the Official Payment Service Partner of the FIFA Confederation Cup 2017, Visa will be celebrating the spirit of football in Russia and is looking forward to showcasing the future of digital payments with fans from all over the globe. For additional information on Visa’s sponsorship of the FIFA Confederations Cup 2017, visit   *About Visa Inc.*   Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit, and @VisaNews.       View source version on


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