'The lightbulb went on': How AT&T shifted its business marketing strategy

Friday, 12 May 2017
About a year and a half ago, Steve McGaw, CMO of AT&T Business Solutions, started to notice something. AT&T (NYSE: T) had shifted its business dealings toward a more service-based holistic approach. But the marketing lagged behind. “Here was the situation we were facing 18 months ago: We had a big variety of services we...

Related Videos


Wochit Tech -   ▶  00:32

Advertisement

Wochit Tech -   ▶  00:42


Bloomberg Global Business -   ▶  05:49

Recent related news

Advertisement
Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman...
5 days ago • E-Commerce Times
Much like social media and inbound marketing before it, "account-based marketing" has become the hottest buzzword concept to hit the business world. But what is...
1 week ago • bizjournals
WALTHAM, Mass.--(BUSINESS WIRE)--Vistaprint, known as the go-to for printed and digital marketing materials for small business owners, recently launched a...
3 days ago • Business Wire
SINGAPORE--(Marketwired - July 17, 2017) - *Zecotek Photonics Inc. *(TSX VENTURE: ZMS) (FRANKFURT: W1I) (OTC PINK: ZMSPF)*, *a developer of leading-edge...
1 week ago • Marketwired
Several media outlets on late Thursday and Friday reported that AT&T (NYSE: T) will restructure if and when its deal with Time Warner, Inc. is approved, giving a...
1 week ago • bizjournals
LOS ANGELES--(BUSINESS WIRE)--Fullscreen Media today announced AT&T’s thx2att is the official sponsor of a new kind of influencer nationwide event series that...
2 days ago • Business Wire

You might like